March 9, 2009
Rising to Stardom YouTube study
Dr. Yuping Liu and I are waiting to hear back on a research proposal we entered in the MSI & WIMI User-Generated Content Research Competition. Hopefully we’ll get some funding, but either way we’re working on our study, Rising to Stardom: How Do Some User-Generated Contents Become Popular? The key questions are how to predict UGC’s eventual success during the early stage of dissemination and what makes one piece of UGC extremely popular and others not. Continue Reading…
Tags: research study, user-generated content, viral video, YouTube
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