Last week while on Twitter, I came across a tweet mentioning  Whole Foods Market and saw the grocery store launched a Twitter account. That was the first I noticed of a lot of Twitter buzz about the store. There was enough buzz to make me curious, even though there is no Whole Foods in my area (which seems a shame after reading so many tweets about how great the store is). I was wondering what a grocery store would have to say on Twitter, so I checked it out.

According to the Whole Foods blog, during the month of August, Whole Foods is giving away $25 gift cards via Twitter contests daily. Customers can win a gift card by following Whole Foods Market on Twitter and being one of the first five
people to meet at a specific store location when an announcement is tweeted each week. Also, the company is encouraging customers to tweet about Whole Foods by selecting one winner daily who tweets something funny or interesting about the store (so this is where the buzz is coming from).

Whole Foods Market already has 2,414 followers on Twitter. Here’s what some are tweeting:

Samwar: Whole Foods BBQ Chicken Sandwich = = Awesome.

smackdown: Whole Foods‘s tea tree toothpicks are the most incredible things in the universe.

jenontheedge: Bought cupcakes at Whole Foods today. Am now “Mom of the Year.”

My favorite tweets about Whole Foods are a conversation between the company and Digg founder Kevin Rose:

kevinrose: it’s great having whole foods right by the @digg offices, grabbed some food, now having a kombucha

WholeFoods: @kevinrose Thanks:) what flavor of kombucha? I’m a Synergy Trilogy fan myself

kevinrose: @wholefoods GT’s Gingerade – I’ve never talked to a store before, this is odd, hello whole foods