It’s always a good idea to look up your organization on Wikipedia to see how the entry checks out. But what’s the etiquette on contributing to Wikipedia?

First and foremost, there is no place on Wikipedia for autobiography. Wikipedia is intended as an accurate resource for unbiased information. You wouldn’t expect to edit your own Encyclopedia Britannica entry, would you? It’s never okay to author or edit your own entry. And in keeping with transparency, it’s never okay to pay a third party to update your entry either.

What can you do if you find an error or think important information is missing? Post concerns of inaccuracies to the entry’s discussion forum on the Talk Page. Be sure to only bring attention to truly inaccurate information. When you post to the Talk Page, be forthright in identifying yourself as a representative of the organization. Then, let other community members make the corrections if they see fit. This approach is the best way to improve your entry while remaining transparent, maintaining credibility and following the rules of wikiquette. For more information, read Wikipedia’s FAQ for PR professionals.